What happens at the end of the cool-off? What happens at the end of the cool-off? Your account will automatically reactivate when the cool-off period expires. At this point your marketing preferences will revert back to what was selected previously. After this time you will be able to log back in and access your account as normal. Related articles How do I keep track of when the cool-off ends? What should I do if I want a longer break? What's a cool-off period? Can I reopen an account after a self-exclusion? What are Spending Controls?